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About

Hi, I'm James. I run LNR Media.

LNR Media, short for Last Name Roth Media, is a Dallas-Fort Worth corporate video and photography studio run by me, James Roth. I've spent ten years in corporate video, working alongside in-house marketing and communications teams to make content that doesn't look corporate.

How I got here

I spent more than a decade at a PR firm in Dallas doing this same work: making video and photography for corporate clients. When COVID hit, it gave me the push to start LNR Media on my own. I started small, and it's grown into what it is today.

Over ten years in corporate video, the lesson that's stuck is simple: the best corporate content doesn't feel corporate. People respond to people. My job is to get the people in your company comfortable enough on camera to sound like themselves, and to build everything else around that.

How I work with marketing teams

Almost every project I take on runs alongside a client's marketing or communications team. I work as an extension of that group: easy to brief, quick to respond, and focused on what the content needs to do once it's published.

  • You talk to me. Inquiries, scoping, and production all go through me, not a sales team or account manager.
  • Lean, senior crews. I bring in experienced crew sized to the job, so shoots stay efficient and unobtrusive.
  • Built for every channel. Each shoot is planned so one day of filming covers the website, LinkedIn, social, and internal channels.

Who I work with

Corporate clients large and small, from global brands to growing firms and local businesses. Recent partners include Galderma, Riveron, Oliva Gibbs LLP, Portillo's, the Frontiers of Flight Museum, and Performance Medicine Sports Therapy. See the work, or read about law firm and professional services projects.

Where I work

I'm based in Dallas-Fort Worth and work across the Metroplex, from Dallas and Fort Worth to Midlothian. I travel nationwide for clients, with recent shoots in Houston, Atlanta, Boston, Las Vegas, Miami, Irvine, and Ohio.

Examples from our work

Still from the Oliva Gibbs LLP brand film

Oliva Gibbs LLP brand film

Oliva Gibbs LLP · 5:25
Brand film
A five-minute brand film for Oliva Gibbs LLP, produced as part of the firm's 2026 branding work. It introduces the firm, its people, and how it works with clients, and is built to live on the firm's website and in pitch meetings.
Good to know

Questions, answered.

James Roth, directly. I handle inquiries, scoping, and production, and bring in an experienced crew sized to each project.
Last Name Roth. LNR Media is the trading name of Last Name Roth Media, LLC.
Ten years.
Email james@lnrmediaservices.com or call 469-693-8582.
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Have something worth watching?

Tell us what you're working on. You'll talk to James, not a sales team.